How do you teach people how to leverage technology for their businesses?

Ok, I've been sitting here with a three page document about blogging that I wrote to give to my customers, and I realized that none of my customers will actually read it.

Don't get me wrong, I have some very smart customers that have some of the most successful businesses in Gwinnett County, but they really aren't that interested in anything technology related. Now that I think about it, that's probably why they hired me...

The problem is that I have so many ideas that I want to get across to them about how this can help their businesses that I can't help overwhelming them. I've always been good about explaining very technical things to non technical people, but how in the world do you translate the very things that will help them catalyst their businesses easily without sounding condescending? I'm sure I'll figure it out with the help of my friends and my business coach, but any ideas would be greatly appreciated!